Business signage refers to the use of public display such as signage, billboards, and highway signs to advertise a company’s products or services. Some forms of advertising are more appealing than others, but they all create a positive impact on the perceptions of potential customers. You can use these marketing tactics for any company, regardless of size, location, industry, or target market. Here are a few examples of the types of advertising you may want to consider:
Outdoor Advertising – Banner Advertisements and Word of Mouth – People who have been shown an advertisement can tell other people about it. For example, if you have put up a new website or television commercial, you can tell friends, family, and coworkers about it, and this will drive new traffic to your website or television spot.
Multi-Channel Advertising – Network Marketing – If you are interested in reaching large groups of potential customers, you may want to consider network marketing. With a network-marketing campaign, your team will spread the word through radio, television, print, and web ads, as well as working directly with local businesses. The goal is to create awareness and build relationships, so that when a customer has your brand in mind, they can be referred to you by someone else. In most cases, you are not compensated for brand-name recognition unless it is significant.
Television Advertising – TV – Public service announcements (PSAs) are some of the oldest forms of advertising available to anyone. Television may be one of the oldest forms of public exposure. PSAs are usually placed in a series of twenty to thirty minutes, each a chance to reach a different group of people or create a curiosity about a product or service that may otherwise be ignored.
Banners – These signs are not limited to using paper. Banners are now made from everything from foam to vinyl, and they are used to advertise almost anything. From big companies like Budweiser and McDonald’s to smaller businesses like a supermarket and a gas station, a banner advertisement can help draw new customers to a business. You will find that these banners are usually placed on buildings or highway shoulders, but some are also displayed on the sides of cars.
Landscaping – Landscaping – This is a relatively new form of advertising, and it is growing in popularity in every city. Landscaping is the use of plants, landscaping, and trees to enhance a property or landscape. Landscaping is an attractive way to integrate your business into the surroundings of your property, which could make your property stand out more when your neighbors are out shopping or having dinner.
Signage – Signage – The latest and most popular form of advertising is the use of signage on the side of trains and buses. They were initially used to alert drivers to a fire or a train approaching, but now they also serve a more general purpose. Most signs are created using durable, weather-resistant materials by a signage expert that are easy to maintain and afford a visual impact.